Reader’s End: A Global E-commerce Library

The team behind Reader’s End started with a noble premise: “Reading makes the world a better place!” And with that in mind, they set out to create a bookstore that could service all corners of the globe! Today, the company offers free shipping to over 100 countries and is regarded as a reliable source for specialized materials and rare books. Bibliophiles regularly rely on Reader’s End for both obscure titles, like “Medicinal Plants of Uttarakhand,” and fluffier fare, like Priyanka Chopra’s biography.

A Global E-commerce Library

Reader’s End needed a brand new e-commerce portal. Like all websites these days, it had to be lightweight for quick loading and scale across a multitude of screen sizes. Choosing the right color scheme was also a priority.

Choosing the right color scheme

Since Reader’s End fosters a global goal, our designers had to be mindful of potential cross-cultural hurdles. For example, in Asia, red signifies “good luck.” However, in some African countries, like Nigeria, red symbolizes death and aggression. So our team came up with a neutral gray palette and added a pop of light blue and a medium-toned purple. It’s soothing and universal. An added bonus is that the unobtrusive color scheme allows the book covers to take center design stage.

Featured Functionality

Reader’s End maintains a massive inventory of books representing a wide variety of topics and genres. As such, the company wanted a multi-dimensional search and filter mechanism. After all, users need to sort on a host of variables, including publication date, topic, price and format.

A Gigantic Database Deserves A Robust Search and Filtering Tool

In Conclusion

Working with Reader’s End was a delight. We loved their mission, and the teams developed a collaborative bond. The result was a smashing success. Reader’s End got precisely what they wanted, and our group had a blast working with their company’s enthusiastic and optimistic staff. It also gave us further insight into developing complex filtering tools.