RedDuckPost: Asian Digital Media Company

Time for a Redesign

Red Duck is very conscious of its target audience: millennials. After discovering that people between the ages of 20 and 40 rely on social media for 70 percent of their news, the Red Duck Post founders set a goal to provide round-the-clock content. And social media startup’s efforts have paid off. The website now gets about 15 million views a month, and that figure is on the rise.

The Red Duck team wanted a minimalist design that let the users’ content shine. Additionally, it needed to ooze positivity and appeal to millennials. We met these goals by choosing a light peachy-gray hue as the palette base and designed a fun header image that incorporated soft reds, soothing blues and a fun pop of gold.

Corporate Sub-Domain

In addition to the social media platform, Red Duck Post also needed a static corporate site. To keep it separate from the social media side, we added a sub-domain as a clear demarcation. For branding purposes, we stayed with the same look, feel and color palette.

The development team optimized loading times and scalability by creating a simple theme. In keeping with Red Duck’s push for positivity, we added bright and humorous elements to the design.