With many great ideas, we worked on a wireframe for the academy site and Gotch’s informational hub site. The academy would incorporate a mobile-ready user interface where students can take courses, while the other site informed visitors about Gotch’s SEO methods and included a blog about specific topics in SEO.

The training area allowed students to enroll online in just one click. Visitors would also be able to purchase a course in SEO as well. Each course was taught online through different modules that were stored in a database. Our developers worked on the back-end to ensure that students could easily go through each module, learning about the fundamentals of SEO as well as some advanced tricks that Gotch had learned during his time in the industry.

There are also newsletter sign-up forms and a contact form. These leads allow Gotch to send marketing emails after visitors come to the site. We placed these forms in strategic areas with color block design elements to draw the visitor’s eye and used attention-grabbing messaging in the call-to-action.