Our team of dedicated online marketing gurus will help your business to get to the next level, no matter how difficult the project is. Many of online marketing companies offer just one service, be it, Site Promotion, SEO(Search Engine Optimization), PPC Management, Social Media Management or Conversion Optimization. We, on the other hand, offer all of them, and we offer them like no one else. The trick is that only when you use all of these strategies with proper planning, it is possible to get maximum ROI(Return On Investment) from all of your efforts. For example, SEO is a long term strategy and the full benefits can be seen no earlier than in a 6 months period. So what do you do during this time? The answer is Google Adwords, and other paid traffic channels! However, it is very easy to spend a lot of money for useless traffic, so our Google certified experts will make sure that it does not happen. At the same time we have to make sure that this fresh traffic converts, so during all stages of execution we constantly do A/B testing to make sure that your website is optimized for conversions.
Search Engine Optimization
In the current age of Internet, it is paramount that your website is Search Engine friendly, and the best way of doing it is through SEO. There is a lot of mystery surrounding SEO. Many people think that SEO professional is some kind of a unicorn who is kind of needed, but in most cases could be substituted by installing SEO plug-in. This type of thinking is incorrect, and a lot of unsuspecting small business owners fall prey to this misconception. In Google algorithm there are about 300 different factors that are taken in consideration during the ranking process, and a lot of them are very technical. Our Google Certified specialists know them all, and they will help your site get to the first page of Google in the shortest time period possible. We also use only white hat techniques, and we are very transparent about exactly what we do.
Managing PPC campaigns involves a lot knowledge, and if the campaign was not structured in a proper way you can lose a lot of money very quickly. That is why, it is very important to find a company that specializes in all aspects of PPC management. Some companies specialize only in Google Adwords and Microsoft BingAds. We, on the other hand, offer expertise in all Pay Per Click offering platforms. Our specialists have been working extensively with Google Adwords, Microsoft AdCenter/BingAds, Facebook Ads, Google Shopping, Shopping.com, Nextag, and many other less known acquisition channels. And even if we never worked with a particular channel – we will do extensive research and based on channel’s features we will be able to optimize it. What differentiates us from everybody else, is that we know how Paid Per Click campaign should work and we are able to optimize it no matter which platform it uses.
Social Media Management
While most businesses are just now realizing that search engine optimization is an important aspect of their overall marketing scheme, the reality is that social media marketing is the new frontier. While optimizing your website for keywords and running PPC campaigns is still important, the reality of the situation is that social media marketing services are quickly becoming more important than anything else. Most people get a lot of their information on a daily basis through social media websites, so it is important to make sure that your brand or website has a presence on this kind of platform. While search engines have been the portal to the entire Internet over the past decade, it seems that people are now turning to websites such as Facebook and Twitter on a more frequent basis than Google when they want to find out what is going on in the world. Our social media gurus will help your business to use these new customer acquisition channels with maximum benefit.
Conversion optimization is one of the most underestimated marketing techniques. The concept behind it is very simple: Why spend money on getting more visitors, and therefore more customers, when you can optimize your site for conversions and get more customers from the same amount of visitors? No matter how long your site has been up and running, I’m sure it constantly gets new visitors, and I’m sure you’d like more of those visitors to become long time customers. That is why, we always recommend before starting any marketing campaign to work on Conversion Optimization. This way, you get long lasting benefits from the traffic you already receive, and you also make all future campaigns (be it Search Engine Optimization, Paid Traffic, Social Media Optimization or any other acquisition channel) much more effective.